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ANNIVERSARY TOUR COLLAB
PROJECT
CLIENT
Sabritas®
YEAR
© 2018
DISCIPLINE
Lettering
Promotional Campaign
Merchandising
DESCRIPTION
Special collaboration with Movimiento Nomadx to design a custom Pog for the 75th Sabritas anniversary in Mexico. This toy was part of an exclusive 9 pieces collection that were created by different emerging artists.
Tazos are collectible circular disks that are distributed as promotional items with products of the Mexican chips company Sabritas and its subsidiaries around the world.
ABOUT THE PROJECT
This custom hand-lettered artwork was inspired not just for my child self, but my lived experience of all life stages. A fun design that reminds me that children have the ability to turn everything into play.
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