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ANNIVERSARY TOUR COLLAB

PROJECT

CLIENT

Sabritas®

YEAR

© 2018

DISCIPLINE

Lettering

Promotional Campaign

Merchandising

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DESCRIPTION

Special collaboration with Movimiento Nomadx to design a custom Pog for the 75th Sabritas anniversary in Mexico. This toy was part of an exclusive 9 pieces collection that were created by different emerging artists.

Tazos are collectible circular disks that are distributed as promotional items with products of the Mexican chips company Sabritas and its subsidiaries around the world. 

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ABOUT THE PROJECT 

This custom hand-lettered artwork was inspired not just for my child self, but my lived experience of all life stages. A fun design that reminds me that children have the ability to turn everything into play.